Vans Vans MTE3 // Brand Experience Creative Direction

To generate awareness around the Made for the Elements product line, Vans created a larger than life pair of “Vans Vans” that set out to explore the unexpected locations of the New York City area during Fall 2022. The Vans were meticulously crafted as exact replicas of the Vans Sk8-Hi MTE3 shoes complete with a cozy, cabin-inspired interior.