FitADV Weather Station // Global Creative Direction

Global creative direction for the FitADV Weather Station, the experiential launch concept for the FitADV collection launch in Holiday 2021. Consumers were invited to explore the 3 of Nike’s most advanced apparel technologies designed to protect you from the elements: Therma-Fit, Dry-Fit, and Storm-Fit. The culmination of the experience was a multi-sensory climate simulator created using XR technology. The immersive experience used sound, large scale virtual environments and projection to simulate real world weather conditions while testing FitADV products.

FitADV Weather Station // House of Innovation Paris

FitADV Weather Station // House of Innovation Shanghai

Nike Global Brand Experience Partners

Senior Creative Director - Bryon Panaia
Design Director - Benjamin Kaplan
Art Director - Renee Ramraj
Support Designer - Brian Farci
Support Designer - Gabby Cool
Support Designer - Steven Berkas
Support Designer - John Dunn
Creative Operations - Jennie Bistolas

Nike Paris Brand Experience Partners

Senior Creative Director - Andy Walker
Design Director - Helen Stergios
Lead Designer - Charlie Ellis

Nike China Brand Experience Partners

Senior Creative Director - Simon Lee