About
I am a visionary brand leader with over 15 years of experience in creative direction, design, and strategy, specializing in the Footwear, Apparel, and Retail industries. I excel at fostering team collaboration, driving brand innovation, and crafting compelling, consumer-centric campaigns and experiences that elevate brand presence at a global scale.

Highlights:

• Led global refresh of the Vans brand foundation and visual identity (2023-2024)

• Pioneered Nike’s Global Brand Experience Design function (2020-2021)

• Key design leader for Nike’s House of Innovation flagship retail concept (2018-2020)

Currently
Sr. Creative Director, Global Brand Creative @ Vans

Previously
Nike
Urban Outfitters
Set Creative
DSNMFG
Kartwheel Craftsmanship

Location
Los Angeles, CA

Email
bvkaplan@gmail.com