The Lizzie // Global Creative Direction
Global brand experience creative direction for the launch of the Lizzie, the first signature skate shoe from Lizzie Armanto.
The Lizzie // ‘Somewhere Else Entirely’ Launch Event, Los Angeles
Creative direction for a 3-day event to celebrate the launch of the Lizzie in Los Angeles, CA. We created an immersive, Alice-in-Wonderland-inspired experience at Goya Studios in LA. ‘Somewhere Else Entirely’ allowed visitors to learn about the key product features: Durability, Sustainability, and Universal Fit and hangout or skate in a dreamy, psychedelic garden.
‘Somewhere Else Entirely’ // Entry Tunnel
‘Somewhere Else Entirely’ // Product Storytelling: Sustainability
‘Somewhere Else Entirely’ // Product Storytelling: Durability
‘Somewhere Else Entirely’ // Product Storytelling: Universal Fit
‘Somewhere Else Entirely’ // Skate-able Garden
‘Somewhere Else Entirely’ // The Event
The Lizzie // Global Brand Experiences
Creative direction for events and brand experiences bringing the Lizzie to life all over the world. Shown below are launch events in Malaysia, Singapore, and South Korea.
The Lizzie // Global Retail Experiences
Creative direction for retail experiences bringing the Lizzie to life in Vans stores globally. Shown below are highlights from the North America marketplace.
Vans Global Brand Environments & Experiences
Senior Creative Director - Benjamin Kaplan
Senior Designer - Alex Patterson
Designer - Behnia Rahmati
Vans Global Creative Team
Executive Creative Director - Rob Teague
Creative Director - Chase Nann
Associate Creative Director - Joe Edelman
Vans Americas Creative Team
Creative Director - Bruno Luglio
Art Director - Trinity Rose
Design Support - Mia Madrid
Design Support - Holiday Black
‘Somewhere Else Entirely’ Production Parter