Nike React Infinity Run

Creative direction and experience design for the launch of Nike React Infinity Run at House of Innovation NYC. Highlights include: a digital, interactive run trialing experience, a Nike Run Club in-store experience, and deep innovation storytelling about how Nike React Infinity Run helps reduce injury for runners.

Nike Partners

Senior Creative Director - Bryon Panaia
Lead Designer - Benjamin Kaplan
Executive Producer - Joshua Corey
Support Designer - Steven Berkas
Support Designer - Gabby Cool
Support Designer - Brian Farci
Support Producer - Anne Tevlin

Agency Partners

Digital Content - Accept & Proceed
Interactive Trial Experience - Hovercraft
Fabrication - Bednark Studio
Fabrication - Standard Transmission
Storytelling Support - Royal Club
Sound Design - Parallel Studio
Photography - Dorothy Hong
Videography - Andrew Houston