Nike Joyride

Creative direction and experience design for the launch of Nike Joyride at House of Innovation NYC. Highlights include: a multi-player, interactive trial experience, a two-story, kinetic atrium sculpture aptly named B.E.T.H, or Bead Energy Transfer Hub, and custom, handmade bead mannequins.

Nike Partners

Senior Creative Director - Bryon Panaia
Lead Designer - Benjamin Kaplan
Executive Producer - Joshua Corey
Support Designer - Steven Berkas
Support Designer - Gabby Cool
Support Designer - Brian Farci
Support Producer - Anne Tevlin

Agency Partners

Digital Content - The Mill
Interactive Trial Experience - The Mill
Fabrication - Bednark Studio
Bead Mannequins - TwoSeven
Sound Design - Antfood
Photography - Dorothy Hong
Videography - Andrew Houston