The Pulse of Seoul

Concept design and design development for a new, permanent atrium sculpture, The Pulse of Seoul, as part of the Nike Gangnam 2018 store refresh. In partnership with local artist, Yoon Yeo Jun, a dynamic tapestry of iconography mixing symbols and landmarks of Seoul with Nike heritage and sport was illuminated and animated at the store’s central core.

Nike Partners

Senior Creative Director - Andy Thaemert
Lead Designer - John Dunn
Lead Designer - Benjamin Kaplan

Agency Partners

Icon Design - Yoon Yeo Jun