OTW by Vans // Checkered Future, Paris
Vans' week-long Paris takeover culminated in a bash blending the energy of Paris Fashion Week, Go Skateboarding Day and Fête de la Musique—at epic scale. Welcoming the skateboarding, streetwear, fashion, art and entertainment communities of Paris and beyond, the OTW by Vans Checkered Future event featured a monumental installation set on the hill of Montmartre below the Sacré-Coeur Basilica.
Designed by OTW by Vans in partnership with PLAYLAB, INC. and California Skateparks, the installation's large-scale skate bowl played host to a live skate exhibition paying tribute to the unconventional art derived from skate culture. Vans Skate Team from around the world including Efron Danzig, Curren Caples, Mami Tezuka, Tania Cruz, Elijah Berle, Diego Todd, Martino Cattaneo, Stafhon Boca, Anthony Van Engelen, Rowan Zorilla, Hugo Westrelin, and Willow Voges Fernandes jammed the installation throughout the evening. At the summit of the butte of Montmartre, a checkerboard DJ platform overlooking Paris hosted performances by Kaytranada, Venus X, Busy P and Tatyana Jane, and a headlining DJ set by JUSTICE.
Bringing to life the disruptive approach of OTW by Vans, the most aspirational expression of Vans product design and experiences, the event at Sacré-Coeur builds upon recent OTW experiences; most recently, a skateable installation, designed by PLAYLAB, INC. in collaboration with Sterling Ruby, during Frieze Los Angeles.
Press
Vans Took Over Paris (Once Again) With an Epic OTW Skate Park Installation, Vogue
Vans Brings Skatepark to Paris’ Sacré-Coeur for Men’s Fashion Week, WWD
How Vans’ Thousands-Strong Skate Rave Became the Toast of Fashion Week, Dazed
Vans Team
Global CMO - Drieke Leenknegt
VP/CD Pinnacle - Ian Ginoza
Sr. Director, Culture Innovation - Alyssa Callister
Sr. Creative Director - Benjamin Kaplan
Creative Director - Ako Jefferson
Art Director - Othello Gervacio
Director, Creative Production - Nate Rogers
Partners
Michael Dupouy
Playlab, Inc.
California Skateparks